Understanding The Power Of Autoresponder Software In Email Marketing
If you spend any time whatsoever in internet marketing discussion forums or membership websites, you'll be told over and over again that building a list is one of the most important things you can do to be successful online. Indeed, it's difficult to overestimate the power of an effective email marketing campaign, as long as you understand how to set things up properly.
Why Are Autoresponders So Powerful For Your Business?
Well, for one thing, it allows you to set up an entire email marketing sequence that can last for weeks, months, or even years on autopilot. You simply do the work of creating high-quality messages in the beginning (or hiring other people to do it for you) and then load these messages into your autoresponder software. If you did a good job in the beginning, you won't have to worry about these messages at all down the road. A new prospect could sign up for your newsletter six months from now, and he or she would receive the exact sequence starting with the first message.
As long as you write timeless messages that will still be relevant six months or a year from now, you won't have to do any of this work over again in the future. At that point, you can focus on traffic generation and send more leads to your squeeze page or other optin-forms, and these new subscribers would automatically go through your preplanned marketing funnel.
Autoresponders are very simple to set up, and you can be up and running within hours. From there, you would simply spend the time refining your email campaign and learning how to communicate effectively and build relationships with your subscribers because relationships will then lead to increase sales.
Here are three quick tips to keep in mind when setting up your autoresponder messages.
1. You'll need to provide some sort of gift (like free report) to get people to subscribe. Deliver great value in your free ebook , and make it a preview of what people can expect if they stay subscribed to your newsletter.
2. Don't overdo the sales messages. It's okay to promote some sales offers periodically, whether this is for your own products or affiliate products. After all, making sales is what this project is all about.
Nevertheless, you have to keep your subscribers happy by sending something besides a sales message every single day. Focus on providing quality content -- perhaps a mini article of a few hundred words that provides some helpful insights or tips related to your niche. Your subscribers will then be more receptive to your sales offers in the future.
3. Pick a schedule and stick to it. We've seen some marketers who are successful delivering a daily email newsletter with helpful tips, while other marketers focus on providing a couple of content messages and a sales message each week.
Whatever you decide, just be consistent so your subscribers know what to expect from you.